Welcome to Season 2 of The Woman’s MBA podcast!
For our first episode, we are lucky to chat with Chaya Glatt about her thoughts on tackling work-life balance, setting boundaries, and showing up for your family and clients.
Want to learn more about Chaya? Connect with her on LinkedIn.
If you're a brand with a positioning or messaging dilemma, she can help.
- Simplify sales with storytelling--> present as ridiculously easy to understand -- no matter how complex your offering is.
- Build a balanced brand architecture--> organize your business assets in a way that makes sense internally AND lends itself to effective marketing strategies.
- Scale like a whale --> go from skeletal business to full-scale brand by leveraging brand strengths and tapping your silent well of customer social proof.
- Advance emotionally with archetypes --> discover the brand archetype that creates a magical connection with your target audience.
- Segment strategically --> present as a cohesive brand while strategically targeting multiple segments.
- Create a competitive advantage --> discover or develop a critical edge over the competition.
- Position for a niche --> use advanced brand strategies for niche marketing and positioning.
- Tell it to the world --> get conversion copy that crushes goals and accurately represents your brand.
FREE TRAININGS & RESOURCES: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/
Special thank you to our Season 2 sponsor, the StartUp Marketer! Check them out and join the go-to community for startup marketers.
Thank you for listening!
CG
Tackling Work-Life Balance 201 with Chaya Glatt